Digital Marketing Services

Texas A&M University is seeking a qualified digital‑marketing agency to develop, execute, and manage comprehensive online advertising campaigns for the Bush School’s Washington, DC teaching‑site graduate programs. The scope includes strategy, media buying on Google, Meta, and LinkedIn, analytics and reporting dashboards, creative production, and ongoing optimization, with no requirement for CRM integration or data‑privacy handling of student information. The contract is a one‑year initial term (renewable up to four additional years) with an anticipated total budget of $84,000 covering media spend and agency fees. • Deliver full‑service digital advertising (strategy, media buying, optimization) for two graduate programs. • Produce creative assets (copy, graphics, video) and integrate with university‑provided landing pages. • Provide analytics dashboards and regular performance reports; optional future CRM integration (Slate) planned. • Must comply with Texas State subcontracting plan requirements (≥ $100 k threshold) and maintain required insurance coverage.