Marketing Strategy and Project Management Consultancy Services

The college seeks a marketing consulting firm to act as an extension of its Vice President for Institutional Advancement, handling strategy, project management, execution oversight, and day‑to‑day operations of the internal marketing function. The contractor will help meet enrollment and retention goals, develop strategic marketing plans, and ensure accountability across campaigns. • Provide overall marketing strategy leadership and alignment with enrollment objectives. • Manage projects, oversee execution, and maintain day‑to‑day operational support for internal marketing. • Deliver measurable results toward SEM (search engine marketing) goals, retention improvements, and strategic positioning. • Serve as a direct extension to senior administration, collaborating closely with the Vice President for Institutional Advancement. • Ensure accountability, reporting, and continuous improvement of marketing initiatives.