Digital Marketing Campaign

Kentucky State University seeks a full‑service digital‑marketing partner to design, launch, and manage a multi‑program recruitment campaign aimed at boosting enrollment for its Nursing, MBA, Engineering, Social Work, and other academic programs. The vendor will develop strategy, create content, execute paid‑media and SEO tactics, build and maintain microsites/landing pages, design lead‑nurture workflows, and provide ongoing analytics and ROI reporting through a one‑year contract with optional annual extensions. The effort must align with university branding, comply with accessibility and EEO standards, and be delivered on a firm‑fixed‑price basis. • Develop and implement a comprehensive digital‑marketing strategy for five key academic programs. • Produce creative assets, paid‑search/social media ads, SEO work, and custom landing‑page microsites. • Design lead‑generation and nurture processes, deliver regular performance analytics, and meet enrollment‑growth targets for the 2024‑2025 academic year.