Farmers Market Operations and Management Services

The City of Palm Desert is seeking a qualified and experienced farmers market operator to develop, operate, and manage a recurring Farmers Market. The market will serve residents and visitors of Palm Desert, and the City aims to establish a premier destination that supports local and regional agriculture, provides healthy food access, and creates a welcoming community gathering space. The selected operator will be responsible for recruiting and managing vendors, ensuring compliance with regulations, and maintaining a safe and clean market environment. The City is looking for an operator who can create a unique and engaging market experience, prioritize certified agricultural producers, and promote the market through effective marketing and community engagement strategies. Some key aspects of the job include: • Developing a market concept and operations plan • Recruiting and managing vendors • Ensuring regulatory compliance • Maintaining a safe and clean market environment • Creating a unique and engaging market experience • Prioritizing certified agricultural producers • Promoting the market through effective marketing and community engagement strategies The City expects the selected operator to work toward achieving specific objectives, including recruiting and maintaining a minimum of 20 to 30 vendors, maintaining a vendor mix that includes at least 50% Certified California Farmers, and establishing consistent weekly attendance and community participation.