DIGITAL MARKETING

The State of Wyoming is seeking a qualified contractor to provide comprehensive digital marketing services to support recruitment and public awareness efforts for the Wyoming Army National Guard and the Wyoming Air National Guard. The primary objective of this contract is to maximize qualified lead generation for recruiting and increase participation in agency campaigns, programs, and events. The contractor will be responsible for planning, developing, executing, and continuously optimizing integrated digital marketing campaigns, managing paid digital advertising campaigns, and implementing full-funnel lead generation systems. Some key requirements include: • Developing and executing campaign strategies to support recruitment and public awareness objectives • Managing paid digital advertising campaigns across multiple platforms • Implementing lead generation systems and processes to improve lead quality and conversion rates • Providing monthly performance reports and quarterly presentations to agency personnel • Ensuring all data, analytics, and digital assets developed under the contract remain the sole property of the State of Wyoming The contract will be for a period of up to three years, with the option to extend for an additional two years. The contractor will be required to comply with all applicable state and federal regulations, policies, guidelines, and requirements.