LEAP Management of Advertising and Marketing RFP

The Colorado Department of Human Services is seeking a marketing agency to assist with the Low-Income Energy Assistance Program (LEAP) marketing and advertising. The goal is to develop and execute a comprehensive and statewide marketing and advertising strategy to promote LEAP and increase awareness of the program. The selected agency will be responsible for creating a marketing plan, managing outreach to target audiences, developing content, and promoting the program through various channels. Key responsibilities include: • Target audience identification • Creating a marketing and advertising plan • Managing outreach to target audiences • Developing content • Promoting the program through various channels • Reducing the stigma associated with public benefit programs • Creating Key Performance Indicators (KPIs) and reporting on results