CLACKAMAS COUNTY TOURISM SEARCH ENGINE MARKETING (�??SEM�??)

Clackamas County is seeking a vendor to provide Search Engine Marketing (SEM) services to promote tourism in the county. The selected vendor will be responsible for designing visually appealing ad creatives, crafting compelling headlines and descriptions, and managing the SEM campaign to drive conversions. The county has a budget of $120,000 for media spend and is looking for a vendor who can provide expertise in Google Ads and other digital marketing platforms. The vendor will also be required to provide trainings to local business owners and tourism operators on foundational digital literacy skills. • The vendor will be responsible for ad creative design and development • The vendor will be responsible for managing the SEM campaign and providing regular reporting and analysis • The vendor will be required to provide trainings to local business owners and tourism operators • The county has a budget of $120,000 for media spend • The vendor will be required to have expertise in Google Ads and other digital marketing platforms