MARKET ANALYSIS: PREFERENCES AND BEHAVIORS REGARDING U.S. FOOD AND BEVERAGES

The USDA’s Foreign Agricultural Service in Bogotá seeks a contractor to design and execute a comprehensive consumer‑research study on Colombian preferences and purchasing behaviors for U.S. food and beverage products. The effort includes quantitative surveys (1,000‑1,500 respondents), focus groups, in‑depth interviews, secondary market analysis, and a final analytical report with actionable trade‑promotion recommendations. The contractor may be a U.S. or Colombian firm, may subcontract Colombian fieldwork, and must submit a technically acceptable, lowest‑priced offer in USD or COP. Deliverables are due within 15 working days after fieldwork, with a total performance window of roughly 10‑14 weeks. • Scope: market‑size, preference, willingness‑to‑pay, distribution, price comparison, trend identification. • Methodology: online and/or in‑person surveys; optional quota or probability sampling; at least one focus group and two interviews per city (five cities). • Personnel: bilingual (Spanish‑native) point of contact, project leader, quantitative and qualitative research experts. • Evaluation: lowest‑priced technically acceptable; no page limit for technical proposal. • Currency: USD for U.S. vendors, COP for Colombian vendors; VAT applicable only for Colombian quotes.