Urban Institute Regional Survey 2026

The University of North Carolina at Charlotte is seeking a qualified market research firm to conduct a comprehensive hybrid (online and telephone) survey. The survey will target 4,000 adults in the 14-county Charlotte-Mecklenburg region, including Anson, Cabarrus, Catawba, Chester, Cleveland, Gaston, Iredell, Lancaster, Lincoln, Mecklenburg, Rowan, Stanly, Union, and York counties. The survey is expected to take up to 20 minutes by phone and roughly 10 minutes online. The fielding window shall be approximately one month, and the vendor shall provide a data file as the final deliverable. • The survey must be completed by March 31, 2026 • The vendor must demonstrate at least 10 years of institutional experience in conducting rigorous survey research • The vendor must provide three examples of multi-jurisdictional surveys where the vendor managed individual county quotas and a minimum aggregate sample size of N=1,000 • The vendor must provide documented experience for this level of hybrid survey • The margin of error for the overall sample shall be less than 2% at a 95% confidence level