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Advertising Services Support
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Title:  

Advertising Services Support

Agency:  

University of Maryland - College Park

State:  

Maryland

NAICS Code:  

541810

Industry:  

Marketing and Advertising

Solicitation Type:  

Request for Quotation

Solicitation ID:  

BPM054458

Open Date:  

12/9/2025

Questions Due Date:  

12/16/2025

Close Date:  

1/13/2026

Project Duration:  

12 months

Last Updated:  

Description:
The University of Maryland is seeking a firm to provide support to undercapitalized entrepreneurs at varying stages of digital marketing readiness through tiered social media advertising services. The scope of work includes developing and implementing ad campaigns, creating landing pages, and providing email nurture sequences. The contract is expected to start in January 2026 and last for 12 months, with an option to renew for an additional 12 months. The university anticipates awarding contracts to three vendors. Key aspects of the job include: • Providing digital marketing services to undercapitalized entrepreneurs • Developing and implementing ad campaigns • Creating landing pages • Providing email nurture sequences • Managing ad spend and optimizing campaigns • Providing monthly status updates and performance reports The ideal vendor will have experience in digital marketing, social media advertising, and email marketing, and will be able to provide high-quality services to the university's clients.
Attached Files:

Please visit the bid source via the “Link to Bid Source” button below for documentation.

Contact Information:

Salem Alsai(Procurement Officer)

[email protected]

(301) 405-5815

Budget Estimate (AI):

$100,000 – $500,000

The budget for this opportunity is difficult to estimate, as the RFQ does not provide a clear indication of the budget. However, based on the scope of work and the fact that the university is seeking a firm to provide digital marketing services to undercapitalized entrepreneurs, it is likely that the budget will be in the range of $100,000 to $500,000 per year, depending on the number of entrepreneurs served and the scope of services provided. Factors that may influence the likely payment range include the number of vendors selected, the level of competition, and the university's budget for the program.

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