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Awarded contract·Covered California·California

RFP 2024-21 Consumer Research Pool

Won by Acumen LLC +22 more$16.5MAwarded 8/15/2025Multiple Award
Contract source

Awarded vendors

  • Acumen LLC
  • Deloitte Consulting LLP
  • Guidehouse Inc.
  • LM Policy Research LLC
  • McKinsey & Company Inc.
  • National Opinion Research Center
  • The Regents of the University of California, San Francisco
  • American Institute for Research
  • Freed Associates
  • Ipsos Public Affairs, LLC
  • Mathematica Inc.
  • The Henne Group
  • The Urban Institute
  • Alan Newman Research
  • Code for America Labs, Inc.
  • Culture IQ Group
  • Gallup Inc.
  • MarketCast LLC
  • Material USA Inc.
  • True North Research, Inc.
  • ATW Health Solutions, Inc.
  • Culture Edge Consulting, Inc.
  • IDEO

Description

Covered California is establishing a pre‑approved “Consumer Research Pool” of qualified research firms to support program‑evaluation design, quantitative analytics, and qualitative analytics for its health‑insurance exchange. The solicitation (RFP #2024‑21) calls for vendors with extensive experience in health‑policy research, survey design, statistical modeling, focus‑group facilitation, and related analytics. A total ceiling of $16.5 M (up to $5.5 M per fiscal year) funds the pool, with a base contract term from 1 Nov 2025 to 30 Jun 2028 and a possible two‑year extension. The award is a multiple‑award IDIQ; 23 firms were listed in the Notice of Intent to Award, each eligible for work‑order assignments on a time‑and‑materials basis. Key requirements include minimum experience thresholds, a mandatory Generative AI risk assessment, and compliance with California privacy and security standards. Small‑business and DVBE preferences are available but not required.

Attached files

Key dates

Bids closed
7/2/2025
Intent to award
8/15/2025
Awarded
8/15/2025
Contract modified
7/14/2025
Starts
8/11/2025
Ends
6/30/2028Renews
Duration
2 years 8 months

Last updated

Details

Award type
Multiple Award
Procurement
Indefinite Delivery / Indefinite Quantity (IDIQ)
Industry
Consulting Services
NAICS
541910
Solicitation №
RFP 2024-21

Contract value

$16,500,000

The solicitation caps the total contract pool at $16.5 million for the initial 2 years 8 months term, with an annual ceiling of $5.5 million. Since the award is a multiple‑award IDIQ and the notice lists 23 firms, the overall contract value is the full ceiling amount. No individual firm amounts are disclosed, but the aggregate value of the pool is $16.5 M, representing the maximum spend Covered California expects to incur under this solicitation.

AI estimate from the award documents

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