RFP 2014-20 Advertising & Marketing Campaign

This contract awards the California Health Benefit Exchange (Covered California) a statewide advertising and marketing campaign. The selected vendor, Campbell Ewald/Lowe Campbell Ewald, will provide full‑service advertising production, media buying (including TV, radio, print and digital), digital & social media management, research, and outreach to ethnic populations. Compensation is structured as net‑cost mark‑ups and monthly retainers, with the contractor bearing all media payment responsibilities. Invoices are required monthly, with a 10 % progress‑payment withhold and specific advance‑payment provisions for large TV‑ad productions. The agreement contains detailed invoicing, discount pass‑through, and subcontractor‑bid requirements.