RFP 2018-24 Media Integration and Event Coordination

This contract awards VPE Tradigital Communications the responsibility for media integration and event‑coordination services supporting Covered California’s outreach and enrollment initiatives. The contractor will manage television phone‑bank and radio broadcast sub‑contracts, oversee public‑relations sales integrations, handle venue rentals for training and outreach events, produce printed marketing collateral, and provide overall project management and reporting. The agreement is a one‑year, $300,000 maximum‑value contract with the possibility of two additional one‑year extensions, and includes small‑business preference points but is not a set‑aside. Evaluation emphasizes technical capability (understanding, past projects) and cost, with cost scored on a 300‑point scale. • Media sub‑contractor oversight (TV, radio, PR) • Full event logistics including venue rentals and statewide outreach contracts • Production of printed and digital marketing materials • Mandatory insurance, certifications, and sealed hard‑copy submission • Potential for up to two one‑year extensions based on performance