RFP 24-10215 - Youth Cannabis Education and Prevention Media Campaign

The California Department of Public Health is soliciting proposals from qualified full-service advertising and/or public relations agencies to develop, implement, and evaluate a strategic statewide media campaign for youth cannabis education and prevention. The campaign aims to prevent cannabis use among youth and promote healthy communities. Key responsibilities include developing a comprehensive media campaign, implementing the campaign, and evaluating its effectiveness. • The contractor must have knowledge, expertise, and experience in developing, implementing, and evaluating media campaigns. • The contractor must be licensed to do business in California and have a California office. • The contractor must have experience in working with government agencies and communities. • The contractor must be able to develop a comprehensive media campaign that includes social media, print, and digital advertising. • The contractor must be able to evaluate the effectiveness of the campaign and provide regular progress reports.