Social media management & marketing content development services

The Allentown Parking Authority (APA) is seeking a vendor to provide full-service social media management and marketing content development services. The selected vendor will serve as APA's strategic partner for all owned, earned, and paid digital channels, delivering measurable growth in public awareness, resident engagement, and revenue-driving web traffic while maintaining strict brand and accessibility standards. The scope of work includes social media strategy and management, marketing materials and creative services, analytics and reporting, and training and knowledge transfer. The vendor will be responsible for establishing a concise, actionable analytics and reporting system, providing monthly summary reports, and conducting quarterly strategic reviews. • Social media management • Marketing content development • Analytics and reporting • Training and knowledge transfer • Community engagement and outreach