Summer Food Service Program Media Campaign RFP

The Mississippi Department of Education is seeking a vendor to provide media strategy planning and execution for the Summer Food Service Program (SFSP) in Mississippi. The goal is to increase parents' awareness of summer feeding sites throughout the state. The vendor will be required to provide media planning strategies and execution, publicize the SFSP, and report performance measures. The contract will be awarded for a project period of five consecutive years, with each year's contract reviewed to ensure services will be continued annually. The total budget for advertisement costs and staff services shall not exceed $48,000 per year. Some key responsibilities include: * Providing media coverage of the SFSP * Assigning a Contract Account Representative to work directly with the MDE Representative * Utilizing the free United States Department of Agriculture (USDA) SFSP marketing resources when practicable * Providing a preliminary plan and strategy for the media coverage proposal * Determining the planning and creative development for media coverage locations and saturation * Securing media coverage as agreed upon by the MDE * Reporting performance measures for media coverage utilized