Regional Travel Demand Management Program Naming & Branding

The Metropolitan Council is seeking a consultant to develop a new brand identity for the Regional Travel Demand Management Program. The goal is to create a compelling and cohesive brand that shifts travel behaviors toward more efficient, sustainable, and healthy transportation choices. The consultant will be responsible for educating and serving the public and supporting regional clients in the Twin Cities metropolitan area. Key aspects of the job include: • Developing a new brand identity • Creating a cohesive brand message • Educating the public on sustainable transportation choices • Supporting regional clients • Shifting travel behaviors toward more efficient and healthy choices