Procurement of In-Store Promotion with Super Market Chain 2025 from June 18 – July 05, 2025

The U.S. Embassy Hanoi is seeking a vendor to partner with a major supermarket chain to run a promotion campaign to promote sales of U.S. food and beverage products in Vietnam. The campaign will include store decorations, product displays, advertisements on digital platforms, and conventional channels, product samples, and discounts. The vendor will be responsible for the design and execution of all branding and visibility materials, digital marketing and communications, and event management. The budget for the project is not to exceed USD 18,000. The vendor must already sell U.S. packaged food products, U.S. meat, poultry, and/or seafood, and at least two different types of U.S. fresh fruit products. Some key aspects of the job include: • Promotion scheme development and implementation • Eligible products include U.S. grapes, nectarines, peaches, cherries, frozen and fresh potatoes, canned goods, wines, frozen and chilled meats, turkey, dairy products, and seafood • Participating locations include all of the vendor's outlets in Vietnam • Branding and visibility materials design and execution • Digital marketing and communications, including social media posts and press releases • Event management, including a kickoff event at a flagship store in Hanoi