RFP: Sponsorship Sales Strategy

The Tualatin Hills Park & Recreation District is seeking proposals for a Sponsorship Sales Strategy to develop a comprehensive plan for attracting sponsorship opportunities over the next five years. The selected vendor will provide a detailed, actionable, step-by-step plan for creating, implementing, and managing this strategy. The primary goal is to establish an in-house Sponsorship Program that aims to generate $600,000 to $750,000 annually within five years. Key objectives include background research, market research, sponsorship strategy development, sponsorship education and compliance, prospect research, outreach and engagement development, and summary report. • Background research and analysis of THPRD's strengths, weaknesses, opportunities, and threats • Market research and identification of key sponsorship categories and market opportunities • Development of a long-term plan to reach sponsorship revenue potential • Provision of guidance for processing, administering, and managing sponsorship payments • Assistance with best practices for naming rights agreements and sponsorship agreements • Training on category exclusivity within sponsorship agreements • Development of a framework for identifying and tracking return on investment of sponsorships