DCF Child Welfare Advertising

The Department of Children and Families (DCF) is seeking Creative Services and Advertising, and Marketing vendors to provide services across the agency. The main purpose of this campaign is to expand the awareness, education, and visibility of the foster care/adoption system in Massachusetts. The selected vendor will provide project management and creative services, including advertising and marketing platforms on an as-needed basis. The scope of work includes media and print campaign, marketing strategy, brand/logo design, and design of multimedia marketing materials. • Raise general awareness of the foster care system and services in Massachusetts and the opportunity to become a foster/adoptive parent. • Maintain the Department’s digital and print marketing campaign to recruit new foster/adoptive parents and provide ongoing strategic support and campaign development. • Demystify the process of qualifications and application process to become a foster/adoptive parent. • Maintain design and integrity of DCF’s foster care/adoption recruitment materials with the ability to refresh creative as needed. • Support any additional digital, creative, and branding strategy for other agency initiatives as needed.