International Representation for Canada

The Las Vegas Convention and Visitors Authority is seeking a company to create awareness, demand, and a sense of urgency in booking Las Vegas as the preferred international destination for leisure travelers in Canada. The selected company will focus marketing efforts on key origination fly markets with a focus on non-stop and one-stop feeder markets, supporting the Authority’s marketing, sales, public relations, and visitation objectives. The company will be responsible for representation and management of the account, market and relationship development, brand, marketing, and communications support, and travel trade and public relations. • Key responsibilities include developing and maintaining strong relationships with travel distribution channels, consumer and travel trade media, and embassies, consulates, diplomatic, and commercial entities. • The company will also assist with the development and management of educational programs, trade shows, workshops, sales missions, and customer development events. • The company will provide monthly KPI activity and productivity reports, as well as post-event reports and monthly PR activity and media coverage reports. • The company will also be responsible for staffing requirements, including providing a minimum of two dedicated, full-time public relations representatives and two dedicated, full-time travel trade account representatives.