RFP# 25-024 Web Experience and Marketing Services, Q&A

The provided text is a Q&A document related to RFP #25-024 for Web Experience and Marketing Services for Troy University. Here's a summary of the main points: **Project Overview** * The university is seeking a partner to enhance its web experience and marketing services. * A reskin of the university's website (troy.edu) is currently underway, and the selected partner will be expected to build upon this effort. * The partner will be required to work with the university's internal marketing web team, which consists of one full-time team member and one part-time student. **Scope of Work** * The partner will be expected to provide ongoing support and enhancements to the website, including optimization for enrollment. * The university is open to proposals that respond to specific scope requirements, rather than the full scope outlined in the RFP. * The partner will be required to work with the Modern Campus CMS, which is the required platform. **Current State** * The university currently uses Modern Campus tools, including academic catalogs, and is evaluating other modules for possible implementation. * The university conducts ongoing content audits and has a third-party agency managing its SEO efforts. * The university uses a mixed-media strategy for paid advertising, but details on ad spend and previous campaigns are not being shared at this stage. **Proposal Requirements** * Proposers must submit four hard copies and a flash drive of their proposal. * A $5,000 bid bond is required for proposals exceeding $50,000. * Original, wet-ink signatures are required on all forms. * Proposers can respond to specific categories based on their expertise, omitting sections that do not apply. **Evaluation Criteria** * The university will evaluate proposals based on value, scope, and the ability to meet desired outcomes. * The university is open to fixed-cost proposals and will consider the approach that best balances value, scope, and desired outcomes. **Next Steps** * Shortlisted proposers may receive additional information during the presentation phase, including details on enrollment goals, budget, and previous paid ad campaigns. * The university may provide feedback to proposers during the evaluation process.