71412703 Planned Giving Marketing and Communications Services

Virginia Tech seeks qualified firms to deliver a full suite of planned‑giving marketing, communications, and related support services for its Office of Gift Planning. The work will involve developing strategic marketing plans, creating communications assets, managing donor outreach, and providing ongoing consultation to enhance planned‑giving initiatives. • Develop and execute comprehensive marketing strategies targeted at potential planned‑gift donors. • Produce written, digital, and multimedia communication materials (brochures, email campaigns, web content, videos). • Provide ongoing advisory support, performance reporting, and training for internal staff on best practices in planned‑giving outreach. • Coordinate with the Division of Advancement to ensure messaging aligns with university fundraising goals.