Description
Kentucky State University is seeking a contractor to design, launch, and manage marketing and enrollment‑management services for a new suite of fully‑online undergraduate and graduate degree programs slated for Fall 2024. The scope includes developing program‑specific marketing strategies, creating and managing paid‑media campaigns across platforms such as Google, Facebook, and LinkedIn, generating and nurturing leads, building supplemental microsites/landing pages, integrating with a yet‑to‑be‑selected CRM (e.g., Slate or Salesforce), and providing ongoing reporting, benchmarking, and enrollment‑audit insights. The vendor must propose a total cost (including media spend) aligned with KSU’s target of 3,000 new online students over four years, and will work closely with KSU’s internal online staff and the university’s existing Online Program Management partner. No fixed budget is disclosed; the award goal was April 1 2024, and the contract is currently listed as “Awarded” though the winning vendor is not identified.
• Develop and execute digital‑marketing plans for each new online program.
• Build and maintain microsites/landing pages, manage ad accounts, and integrate data flows into the selected CRM.
• Provide enrollment‑management consulting, lead‑nurture workflows, and performance benchmarking against peer institutions.