Phase 3 Marketing Services for Epic Central

The City of Grand Prairie is seeking a qualified marketing firm (or two firms) to provide comprehensive Phase 3 marketing services for the Epic Central entertainment district and surrounding Highway 161 corridor. The work includes strategic brand management, digital presence, paid‑media buying, creative production, public‑relations outreach, analytics reporting, and support for tenant promotions. The solicitation evaluates price (35 pts), government experience (15 pts), creative approach (10 pts), execution (5 pts), deliverables (5 pts), performance analytics (10 pts), strategic vision (10 pts), and interview (10 pts). The contract may be awarded to a single firm or split between two, with an initial one‑year term and up to two renewal options. A $500,000 advertising budget is referenced for proposal cost outlines. • Scope: digital content, advertising, creative production, PR/influencer outreach, brand consistency, performance tracking, strategic guidance. • Timeline: Pre‑bid meetings July 15‑16 2026; questions due July 20 2026; proposals due July 28 2026; bid opening July 28 2026. • Evaluation: Heavy emphasis on price and demonstrated government‑entity experience, plus creative and analytics capabilities.