RFP 26-12 Marketing Campaign Effectiveness Study 2026-2028

The Hawaii Tourism Authority is seeking proposals from qualified firms or individuals to design, conduct, analyze, and report on the effectiveness of its paid U.S. and Japan advertising campaigns. The study will evaluate the impact of HTA's calendar year advertising investments within the U.S. domestic and Japan markets, including detailed measurements of advertising awareness, travel influence, visitor spending, and economic/tax return on investment (ROI). The selected vendor will be required to provide a comprehensive report on the study's findings. Key aspects of the job include: • Designing and conducting the marketing campaign effectiveness study • Analyzing the data and providing detailed measurements of advertising awareness, travel influence, visitor spending, and economic/tax return on investment (ROI) • Reporting on the study's findings and providing recommendations for future advertising campaigns • Ensuring compliance with all applicable state and federal statutes The contract is expected to start on an estimated timeframe, and the vendor will be required to provide a proposal that includes a cover page, table of contents, cover letter, company overview and organizational chart, professional experience, proposed approach, budget and cost proposal, and other relevant documentation.