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City of Corona·California

The Hub. Programming and Operating Services

Closes 4/28/2026$1.5M – $3MRequest for Proposal
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Description

The City of Corona is seeking a qualified consultant to assume full‑service programming, event production, and day‑to‑day operations for “The Hub,” a mixed‑use downtown destination that includes retail, dining, and outdoor gathering spaces. The contractor will be responsible for developing weekly, monthly, seasonal, and special‑event activations; securing vendors and sponsors; handling marketing, branding, and social‑media promotion; managing permits, insurance, and compliance; and providing ongoing operational oversight. The contract is initially for three years with up to three one‑year renewal options, and the City expects a compensation structure that may be a flat fee, revenue‑share, or hybrid model, subject to a maximum annual cap to be negotiated.

Attached files

The solicitation documents live at the source — open the bid source above to download them.

Contact

Annette Solorio(Purchasing Specialist II)

[email protected]

(951) 739-4922

Key dates

Opened
3/16/2026
Questions due
3/31/2026
Closes
4/28/2026
Duration
3 years

Last updated

Details

Type
Request for Proposal
Industry
Event Services
NAICS
541618
Solicitation №
RFP 26-039AS

Budget estimate

$1,500,000 – $3,000,000

No explicit budget is disclosed. For a three‑year municipal program‑management contract that includes staffing, event production, marketing, and venue operations, comparable cities award between $500,000 and $1,000,000 per year depending on scope and revenue‑share arrangements. Assuming a mid‑range $750k / year, the total contract value would be roughly $2.2 million to $3.0 million over the initial three‑year term, with potential upside if a revenue‑share model is negotiated.

AI estimate from the solicitation

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