Graphic Design Services - Mesa Arts Center Rebrand

This contract awards a City‑wide rebranding effort for the Mesa Arts Center to a qualified design firm. The scope covers brand strategy, visual identity creation (logos, color palettes, typography), sub‑brand development, a full suite of print and digital collateral templates, simple motion graphics, a web‑based brand guidelines platform, and a self‑guided training deck. The work must be completed within a 12‑month window, with a not‑to‑exceed budget of $60,000 (award notice lists an estimated $65,000). The City retains ownership of all deliverables and requires the vendor to provide editable source files and a rollout plan. Key deliverables include: • Discovery & strategy workshops, brand positioning, and messaging framework. • Primary logo system plus sub‑brand logos, with up to three design rounds for the main identity. • Comprehensive collateral suite (stationery, PowerPoint, email headers, social media templates, ads, signage mock‑ups) and basic GIF/animation assets. • Interactive web‑based brand guidelines and UI style guide (editable in Figma/Adobe XD/Sketch). • Training deck (~20‑30 slides) and rollout plan for internal staff.