Longwood University solicited a partner to assume exclusive media‑rights and corporate‑sponsorship responsibilities for its Division I athletics program. The selected vendor will sell and manage all sponsorship inventory (signage, hospitality, program ads, digital assets), produce and broadcast radio (and optional TV/streaming) coverage for men’s and women’s basketball, baseball, softball and related coach’s shows, and handle all related marketing, reporting, and inventory creation. The contract is a five‑year base term (July 2017‑June 2022) with the possibility of up to five two‑year extensions. Compensation is structured as a guaranteed annual rights fee plus a percentage of gross revenue above a threshold, with quarterly or semi‑annual payment options. The university requires a 42 % small‑business subcontracting goal and mandates comprehensive insurance, E‑Verify, and drug‑free workplace compliance.
• Scope includes corporate sponsorship sales, facility signage, hospitality packages, official publications, radio network rights, website advertising, and post‑season highlight DVDs.
• Excludes footwear/apparel (Adidas) and beverage pouring rights (CCBCC).
• Vendor must assume existing sponsorship agreements and may assist with future naming‑rights opportunities.