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  5. ›Athletic Exclusive Media Rights. Addendum 1 posted 4/7/17. Addendum…

Awarded contract·Longwood University·Virginia

Athletic Exclusive Media Rights. Addendum 1 posted 4/7/17. Addendum 2 posted 4/14/17.

Won by Van Wagner Sports & Entertainment$2MSingle Award
Contract source

Awarded vendors

  • Van Wagner Sports & Entertainment

Description

Longwood University solicited a partner to assume exclusive media‑rights and corporate‑sponsorship responsibilities for its Division I athletics program. The selected vendor will sell and manage all sponsorship inventory (signage, hospitality, program ads, digital assets), produce and broadcast radio (and optional TV/streaming) coverage for men’s and women’s basketball, baseball, softball and related coach’s shows, and handle all related marketing, reporting, and inventory creation. The contract is a five‑year base term (July 2017‑June 2022) with the possibility of up to five two‑year extensions. Compensation is structured as a guaranteed annual rights fee plus a percentage of gross revenue above a threshold, with quarterly or semi‑annual payment options. The university requires a 42 % small‑business subcontracting goal and mandates comprehensive insurance, E‑Verify, and drug‑free workplace compliance. • Scope includes corporate sponsorship sales, facility signage, hospitality packages, official publications, radio network rights, website advertising, and post‑season highlight DVDs. • Excludes footwear/apparel (Adidas) and beverage pouring rights (CCBCC). • Vendor must assume existing sponsorship agreements and may assist with future naming‑rights opportunities.

Attached files

Key dates

Questions due
4/4/2017
Pre-bid meeting
3/30/2017
Bids closed
4/25/2017
Contract modified
4/14/2017
Starts
7/1/2017
Ends
6/30/2022Renews
Duration
5 years

Last updated

Details

Award type
Single Award
Procurement
Full and Open Competition
Solicitation
Request for Proposal
Industry
Broadcasting and Media
NAICS
541810
Solicitation №
LU214-17-019

Contract value

$2,000,000

The solicitation does not disclose a total contract ceiling. Based on the provided sample sponsorship revenues (totaling roughly $70‑80 k in historical data) and the fact that the university expects a guaranteed annual rights fee plus a revenue‑share component, a reasonable ball‑park for a five‑year exclusive media‑rights agreement at a mid‑size Division I school is between $1.5 M and $2.5 M. Assuming a modest guaranteed fee of $300 k per year and an average annual gross sponsorship revenue of $400 k with a 30 % share, the total cash flow to the university would be about $3.5 M over five years, implying a contract value near $2 M for the vendor. Therefore, a conservative estimate is $2,000,000.

AI estimate from the award documents

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