Educational Lead Generation and Digital Recruitment Marketing

The Virginia Air National Guard (VaANG) intends to award a firm-fixed-price, sole-source contract to EAB Global, Inc. for educational lead generation and digital recruitment marketing services. The contractor will provide all necessary personnel, resources, and expertise to deliver these services, including access to a nationwide database of at least 3 million 17–35-year-olds, interactive digital advertising billboards in two designated Virginia schools, and reporting on campaign performance. The period of performance shall be 12 months from the date of the contract award. • The contractor shall provide student prospect identification and lead generation services, including access to a nationwide database and validation of unique records. • The contractor shall utilize its lead generation platform to identify, vector, and deliver a minimum of 485 quality leads over the 12-month period of performance. • The contractor shall provide digital advertising support via interactive billboards in two designated Virginia schools. • The contractor shall provide reporting on campaign performance, including lead volume, quality, and advertising performance.