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LA Cultural Affairs·California

Graphic Design Services for Marketing Collateral and Upcoming Major Events

Closes 11/5/2026$70k – $80kRequest for Proposal
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Description

The Los Angeles Department of Cultural Affairs (DCA) is seeking a qualified graphic‑design consultant to create a cohesive visual brand identity and a full suite of marketing and communications collateral supporting the city’s arts and cultural events, especially upcoming global major events. The contract is for one year (Jan 15 2027 – Jan 15 2028) with a maximum budget of $75,000, inclusive of all costs. Deliverables include a refreshed logo, brand guidelines, print and digital templates (posters, flyers, email headers, website banners, signage, outdoor ads), a custom webpage look‑and‑feel, a promotional publication, and a digital asset library. Proposals must be submitted via email by 5:00 p.m. PST on 5 Nov 2026. The vendor must comply with numerous City of Los Angeles ordinances (contractor responsibility, equal benefits, living‑wage, ADA, etc.) and provide extensive documentation (financial statements, insurance, references, non‑collusion affidavit, etc.). • Budget: up to $75,000 (all‑inclusive) • Timeline: contract runs 12 months starting 15 Jan 2027 • Scope: brand identity, logo redesign, templates for print/digital, website elements, signage, promotional publication, asset library • Mandatory compliance: numerous City ordinances, insurance, BTRC, EBO/FSHO, etc. • Submission: email to Lex Gelb ([email protected]) with subject “Submission for DCA Graphic Design Services RFP Opportunity #232394” • Evaluation criteria: design narrative, relevance of experience, work samples, cost reasonableness (each 25 %).

Attached files

Contact

Lex Gelb(Arts Manager I)

[email protected]

Key dates

Opened
10/15/2026
Closes
11/5/2026
Duration
1 year

Last updated

Details

Type
Request for Proposal
Industry
Consulting Services
NAICS
541430
Solicitation №
232394

Budget estimate

$70,000 – $80,000

The RFP caps the total contract value at $75,000, which is the maximum amount the City will reimburse. Assuming a typical markup and reasonable profit margin for a professional design firm, the effective earnings for the contractor are likely to fall between $70,000 and $80,000, depending on the mix of labor rates, any subcontractor usage, and allowable expense reimbursements.

AI estimate from the solicitation

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