RFP 26-027 Enrollment Outreach Campaign

The Mexican American Opportunity Foundation (MAOF) seeks a qualified contractor to design, launch, and manage a multi‑year enrollment outreach campaign across five program areas (early childcare, teachers, providers, community development, senior services) targeting Los Angeles‑area populations. The contractor must develop strategy, creative assets, media plans, community‑engagement tactics, and a robust analytics framework, delivering regular performance reports and final outcomes. The contract is a fixed‑price three‑year award with up to two one‑year extensions and annual CPI‑based adjustments. Evaluation will consider relevant experience, analytics methodology, creative approach, team qualifications, cost, and references. • Develop audience segmentation, messaging, multichannel media strategy, and creative production (digital, print, translation). • Manage campaign execution, monitor performance, optimize spend, and provide detailed KPI reporting and data exports. • Maintain compliance with insurance, background‑check, data‑security, and funding‑allowability requirements; submit quarterly invoices for payment within 30 days.