Media Advertising Campaign for Douglas County Health Department Lead Poisoning Prevention Program

The Douglas County Health Department seeks a qualified vendor to design, produce, and manage a multi‑channel media advertising campaign that raises awareness of lead poisoning risks, promotes blood‑lead screening for children under 84 months, and informs residents about available prevention services. The effort targets high‑risk zip codes in Omaha and the Omaha Lead Superfund Site, requiring culturally appropriate messaging, data‑driven effectiveness reporting, and maintenance of an existing campaign website. The contract is for one year (with possible two‑year extensions) and capped at approximately $125 K. • Develop creative assets (video, radio, TV, print, digital, outdoor) tailored to English‑ and non‑English‑speaking audiences. • Deploy ads across selected media markets to reach at least 80 % of the target high‑risk population. • Collect and analyze exposure metrics; provide monthly effectiveness and efficiency reports to DCHD. • Update and maintain the campaign website (https://fightlead.org/). • Provide a project manager and monthly/quarterly meeting representation. • Comply with all Douglas County procurement terms, including E‑Verify and non‑discrimination requirements.