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Awarded contract·Henrico County·Virginia

Social Media Management and Listening Portal

Won by Hootsuite Inc.$150kAwarded 5/27/2025Single Award
Contract source

Awarded vendors

  • Hootsuite Inc.

Description

Henrico County has awarded an annual contract for Social Media Management and Listening Portal Services to Hootsuite Inc. The award follows a competitive procurement process and is documented via a Notice of Intent to Award dated May 27 2025. The contract will enable the county to manage its official social‑media presence and utilize a listening portal to monitor public sentiment and engagement across platforms. • Scope of work: Ongoing management of county social‑media accounts and provision of a listening‑portal analytics platform. • Vendor: Hootsuite Inc., a leading provider of social‑media management tools, located at 8600 Staples Mill Road, Henrico, VA. • Procurement status: Competitive process completed; intent to award issued, indicating the contract will be formally awarded shortly.

Attached files

Key dates

Intent to award
5/27/2025
Awarded
5/27/2025

Last updated

Details

Award type
Single Award
Procurement
Full and Open Competition
Industry
Marketing and Advertising
NAICS
541810
Solicitation №
24-2778-11JEC

Contract value

$150,000

No explicit dollar amount is disclosed in the provided documents. However, typical municipal contracts for full‑service social‑media management and listening‑portal platforms range from $100,000 to $250,000 annually, depending on the size of the agency, the number of platforms managed, and the depth of analytics required. Henrico County is a mid‑size jurisdiction, and Hootsuite’s enterprise‑level offering for a government client often falls near the middle of that range. Considering the annual nature of the contract and the inclusion of both management and analytics services, a reasonable ball‑park estimate would be approximately $150,000 for the first year.

AI estimate from the award documents

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