Marketing Services

Indiana University is seeking to establish a roster of qualified Digital Agencies of Record to provide a broad suite of digital‑marketing services across its decentralized campuses and units. The agency relationship will span an initial five‑year term with an optional five‑year renewal, covering performance media, SEO, CRO, data measurement, lifecycle personalization, web development, email/SMS strategy, and multichannel marketing automation. Agencies must operate under strict data‑privacy compliance (FERPA, GDPR, CCPA), adhere to university governance, and be able to work with IU’s existing infrastructure (e.g., Google MCC, IU design system). The solicitation is open to firms of any size that can accommodate both enterprise‑scale media programs and smaller, specialized campaigns. • Services include paid search/social, programmatic, influencer, traditional media, SEO/technical SEO, AI‑driven search, conversion optimization, data & attribution, personalization, website build/maintenance, email & SMS, and marketing automation. • Contract awarded after a competitive RFP process; proposals due 24 Nov 2026, award notification 5 Feb 2027. • Agencies must provide transparent pricing, quarterly reporting, and integration with IU’s CRM/CDP systems, while meeting FERPA, GDPR, CCPA, and emerging AI‑governance standards.