Media Purchasing Agent

The Minnesota State System, represented by Anoka‑Ramsey Community College and Anoka Technical College, is seeking a strategic marketing partner to provide an integrated suite of digital marketing services. The vendor will develop annual media plans, advise on creative assets, execute and manage paid campaigns across multiple digital channels, perform SEO/AEO audits, and deliver comprehensive analytics and reporting. The contract is valued at $415,000 per year for three years, with two optional one‑year renewals, and requires close collaboration with the colleges’ marketing teams. • Develop strategic media plans, campaign calendars, and budget allocations aligned with enrollment and branding goals. • Provide creative consultation, campaign implementation, media buying, and ongoing optimization across paid search, social, display, video, CTV/streaming, etc. • Conduct annual SEO and Answer Engine Optimization audits, deliver monthly performance reports, and hold quarterly strategic reviews. • Serve as an extension of the colleges’ marketing team, attending meetings and supplying a dedicated account manager. • Must comply with data‑privacy, accessibility, and platform policy requirements while ensuring the colleges retain control of accounts and assets.