Description
Robeson Community College (RCC) is seeking a qualified marketing, advertising, and media agency to provide on‑demand services that support student recruitment, enrollment, workforce programs, events, and overall institutional awareness. The contract is a three‑year “as‑needed” agreement with no guaranteed minimum spend; RCC will issue individual work orders and approve budgets for each campaign. Services may include strategic planning, media buying (traditional and digital), creative production (graphic design, video, audio), campaign management, reporting, and compliance with branding and accessibility standards. The vendor must be a North Carolina‑registered vendor in good standing and will be required to submit rates, hourly fees, commissions, and other cost structures.
• Scope: campaign strategy, media planning & buying, digital/social ads, creative production, reporting.
• Delivery: work‑order based, vendor begins work within 30 business days of contract effective date.
• Contract term: 3 years, with monthly/quarterly performance reports and optional business‑review meetings.
• Evaluation: technical approach, qualifications, past performance, and price.
• No minimum spend; RCC retains ownership of all creative assets and data.