RFP R26-004 Concert Promotional and Management Services

The University seeks a qualified vendor to handle all aspects of concert promotion and on‑site management for upcoming events at its Radford, VA campus. The contractor will be responsible for marketing the concert, coordinating ticket sales, liaising with performers, and overseeing day‑of operations to ensure a smooth, safe, and successful event. • Develop and execute a comprehensive promotional plan (digital, print, radio, social media). • Manage ticketing platform setup, sales tracking, and revenue reporting. • Coordinate logistics with artists, venues, security, and technical crews. • Provide on‑site management, including crowd control, staffing, and post‑event wrap‑up. • Deliver final reports on attendance, financial performance, and lessons learned.