LA28 Events, Public Events, Marketing, Branding & Community Engagement Services

The City of Santa Monica is issuing an RFP to engage qualified producers and consultants—ranging from arts organizations to event‑production firms—to design, market, and execute cultural activations, public programming, public‑art projects, and community events that support the 2028 Olympic & Paralympic Games, Super Bowl LXI, and other major happenings. The contract is a firm‑fixed‑price agreement for an initial three‑year term with two optional one‑year renewals. Selected firms will work on an as‑needed basis across three service categories (Marketing & Design, Production & Event Execution, Community Engagement), delivering strategic planning, creative development, event production, public‑space activation, partnership development, and audience‑building activities throughout Santa Monica’s public venues (e.g., Third Street Promenade, Santa Monica Pier, parks, beaches). • Scope includes concept creation, branding, marketing campaigns, event logistics, permitting, vendor procurement, and post‑event evaluation. • Projects may range from temporary public‑art installations to large‑scale festivals, waterfront activations, and community‑focused workshops. • Contract value is not disclosed; firms must submit detailed cost proposals with hourly rates and expense schedules. • Evaluation criteria emphasize community partnership, creative vision, relevant experience, alignment with city strategic priorities, project‑management capacity, and references. • Submission deadline: November 25 2026 3:00 PM; questions due by November 5 2026.