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City of Overland Park·Kansas

RFP - Convention and Tourism Promotion and Destination Marketing Services

Closes 11/13/2026$2M – $3MRequest for Proposal
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Description

The City of Overland Park, Kansas is seeking a qualified vendor to provide comprehensive tourism‑marketing, convention‑sales, and sports‑tourism services under a city‑wide contract funded by the Transient Guest Tax. The selected firm will develop integrated annual marketing plans, drive group and convention sales, support sports events, and deliver economic‑impact reporting while complying with Kansas statutes and city charter requirements. The scope includes brand promotion, multi‑venue event coordination, revenue optimization, strategic community building, and regular performance reporting. • Develop and execute a full‑year Destination Marketing & Tourism Plan (brand, group sales, sports tourism). • Manage long‑term convention sales and multi‑hotel placement for the Overland Park Convention Center (≥ 18‑month horizon). • Provide economic‑impact analysis, TGT forecasting, and separate accounting for revenues > $25 k. • Deliver required reports, presentations, and compliance documentation to the City Council/FAED Committee. • Must have ≥ 10 years experience, appropriate insurance coverage, and ability to manage a $2‑3 million annual program.

Attached files

Contact

Kate Gunja(Assistant City Manager)

[email protected]

Key dates

Opened
10/2/2026
Questions due
10/26/2026
Closes
11/13/2026
Projected award
12/21/2026

Last updated

Details

Type
Request for Proposal
Industry
Hospitality and Tourism
NAICS
541613

Budget estimate

$2,000,000 – $3,000,000

The RFP indicates an annual funding pool of roughly $2.7 million derived from the Transient Guest Tax, with the contract likely covering the full scope of services (A‑G). Assuming the City will allocate the majority of this pool to the vendor, the expected contract value is in the $2 million to $3 million range for the first year, with potential renewals thereafter. Factors influencing the range include the exact breadth of services selected (all core areas vs. partial), the vendor’s proposed cost structure, and any cost‑share or performance‑based adjustments.

AI estimate from the solicitation

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