RFP - Media Services

Ohio Housing Finance Agency (OHFA) is seeking a strategic media agency to develop, execute, and evaluate a statewide, multi‑channel advertising campaign promoting its home‑buyer assistance programs. The work involves creating a data‑driven advertising strategy, media planning and buying across TV, radio, digital, podcasts and social, tailoring creative assets for each channel, optimizing a $350 k media‑placement budget, and delivering performance measurement reports. The contract is a fixed‑price, flat‑fee services agreement with a start date of January 11 2027 and a four‑month campaign window (March‑June 2027).