RFP-Visit Rhode Island Media Attribution and Campaign Measurement

The Rhode Island Commerce Corporation (RIC) seeks a qualified vendor to provide end‑to‑end media attribution and campaign measurement services for its “Visit Rhode Island” tourism promotion program. The contractor will set up tracking tags, attribute hotel bookings to ad exposure, deliver monthly analytical reports, integrate data into RIC‑owned platforms (Symphony and Snowflake), and ensure full data ownership and privacy compliance. The work covers Connected TV, streaming audio, programmatic display, online video and other digital channels, with a focus on linking media spend to visitor spending and tourism revenue. • Deploy and manage tracking infrastructure across RIC’s website and partner agency sites, with no extra charge for code moves. • Produce hotel‑booking attribution (room nights, revenue) tied to ad exposure, including methodology, control‑group analysis, and spend estimation. • Provide dashboards for ≥10 users, monthly reports, regular review calls, and data exports into Symphony and Snowflake; support training and 2‑day response SLA. • Deliver all reports and raw data to RIC, maintain privacy compliance, and enable seamless transition at contract end. • Contract term is one year starting 1 Jan 2027, with up‑to‑two optional one‑year renewals; budget range $50‑85 k.